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	<title>Business Website Advice</title>
	<link>http://www.business-website-advice.com/blog</link>
	<description>Website Help for Creating Sticky Websites</description>
	<pubDate>Thu, 20 May 2010 09:08:44 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>kath@business-website-advice.com ()</managingEditor>
		<webMaster>kath@business-website-advice.com</webMaster>
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		<itunes:summary>Website Help for Creating Sticky Websites</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:name></itunes:name>
			<itunes:email>kath@business-website-advice.com</itunes:email>
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		<itunes:block>No</itunes:block>
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			<title>Business Website Advice</title>
			<link>http://www.business-website-advice.com/blog</link>
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		<item>
		<title>CMS Which one for you?</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/05/20/cms/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/05/20/cms/#comments</comments>
		<pubDate>Thu, 20 May 2010 09:07:03 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Sticky Websites]]></category>

		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/05/20/cms/</guid>
		<description><![CDATA[I use - and highly recommend - WordPress CMS (Content Management Software) for my Sticky Websites blog-website that you are reading. Joomla and Drupal are other popular CMS options. Understand their features and target users and you&#8217;ll make a good decision on which is best for you.
From the start I say, I&#8217;m not a website [...]]]></description>
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		</item>
		<item>
		<title>Update Directory Listings</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/04/29/directory-listings/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/04/29/directory-listings/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 11:34:37 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Sticky Websites]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/04/29/directory-listings/</guid>
		<description><![CDATA[Hey everybody - don&#8217;t forget to do the easy stuff like updating your directory listings. Sometimes we get caught up in the fancy expensive marketing stuff when we could do ourselves a favour with the quick, easy and free stuff.  Update with your &#8216;keyword search phrases&#8217; in front of you. Go ahead, do it now.
]]></description>
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		</item>
		<item>
		<title>Testimonials on Independent Websites</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/04/14/independent-testimonials/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/04/14/independent-testimonials/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 10:45:35 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/04/14/independent-testimonials/</guid>
		<description><![CDATA[One way to boost the strength of your customer testimonials is to utilise independent websites that hold your company profile and offer review options. Here are some pointers.
]]></description>
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		</item>
		<item>
		<title>Social Media Book Reviews</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/03/27/social-media-book-review/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/03/27/social-media-book-review/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 10:47:21 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Book Reviews]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/03/27/social-media-book-review/</guid>
		<description><![CDATA[People keep asking me for Social Media tips for their business.  If you prefer to work your way through an old fashion hold in your lap book, there&#8217;s a book on my list for you. 
Is this you? Every business article mentions Social Media.  You want to learn more, and you learn best from a book.  I recommend each of [...]]]></description>
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		</item>
		<item>
		<title>Cache Date Importance</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/03/15/cache-date-authority/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/03/15/cache-date-authority/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 09:19:24 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[SEO Search Engine Optimisation]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/03/15/cache-date-authority/</guid>
		<description><![CDATA[Cache Date has gained a whole new meaning for me.  
You can use Cache Date to determine page authority. Previously for &#8216;authority&#8217; or importance, I had focused mainly on the page&#8217;s Google ranking:  top 6 of page one the page carries the big stick of authority, at the end of page 5 means oblivion and is like spitting in the wind.
I admit to [...]]]></description>
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		</item>
		<item>
		<title>Social Media Success</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/03/06/social-media-success/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/03/06/social-media-success/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 11:58:01 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/03/06/social-media-success/</guid>
		<description><![CDATA[Let your personable self shine through if you want success in converting your passive traffic on Facebook and other social media. Success in Social Media requires authentic engagement. 
Basically I&#8217;m talking about good online communication tactics that have also worked for static website pages. Facebook and Twitter et al just make engagement a lot easier.
Personable communication is needed whether you [...]]]></description>
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		</item>
		<item>
		<title>ROI Important When Using Social Media</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/02/16/social-media-roi/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/02/16/social-media-roi/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 09:44:54 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/02/16/social-media-roi/</guid>
		<description><![CDATA[Business owners want to know the time spent on Twitter, Facebook, et al is worth the effort. 
I bet small business owners in New Zealand feel the same as the 2300 US companies surveyed by Marketing Sherpa Nov 09. 
When the US business owners were asked their opinions on 8 challenges in 2010 to using social media,  their answers were not [...]]]></description>
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		</item>
		<item>
		<title>Conversion: Why Testimonials are Key</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/02/05/conversion-testimonials/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/02/05/conversion-testimonials/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:15:31 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/02/05/conversion-testimonials/</guid>
		<description><![CDATA[In my series of posts on improving conversion - moving visitors to buyer status -  I must stress the importance of well placed testimonials.  The topic is more complex for one post so watch out for my series.  
Testimonials are key.  Be forewarned, having just one page for testimonials  gets barely a 1 on a scale of [...]]]></description>
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		</item>
		<item>
		<title>Respond Quickly to Critical Comments on Trip Advisor</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/01/24/respond-quickly-critical-comments/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/01/24/respond-quickly-critical-comments/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 14:21:01 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Tourism]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.business-website-advice.com/blog/index.php/2010/01/24/respond-quickly-critical-comments/</guid>
		<description><![CDATA[Negative comments warrant a quick- as in within 24 hours. Your genuine well written response will be a huge step toward combating any down side and can even earn you more respect and more business.
Use the public management response tool right there on Trip Advisor. Your reply will show up below the criticism. 
In my previous post I recommended private thanks [...]]]></description>
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		</item>
		<item>
		<title>Responding to Positive Comments on Trip Advisor</title>
		<link>http://www.business-website-advice.com/blog/index.php/2010/01/19/trip-advisor-positive-comments/</link>
		<comments>http://www.business-website-advice.com/blog/index.php/2010/01/19/trip-advisor-positive-comments/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 09:25:28 +0000</pubDate>
		<dc:creator>Kath</dc:creator>
		
		<category><![CDATA[Tourism]]></category>

		<category><![CDATA[Internet Marketing]]></category>

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		<description><![CDATA[I recommend no public response to positive comments on Trip Advisor re your accommodation, but yes do email your private appreciative thank you . 
Don&#8217;t tread on their space. It&#8217;s not the culture of their prime users. Why not write a management response on TA? It&#8217;s about how travellers use Trip Advisor - in the first place it is for [...]]]></description>
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