Business Website Advice

Recently I said if you are eco-anything, spread the word. Salamanderpoints does just that. Their focused content helps you calculate your personal carbon footprint. Amazing how my daily numbers added up.  Sure got my attention. 

It’s my Sticky Website for November 2008. Great focused content makes it a winner.  (Don’t scold me for skipping October. I was swimming with humpbacks in Tonga and caught up in the various elections so lost track of time.) Read the rest of this entry »

Eco-everything is sought after.  If you are eco-anything, spread the word.  The Sticky Website of the Month recognition goes to pioneer eco-green-nutters (their words), Ora Ora Resort in the Bay of Islands for telling their customers their eco philosophy.

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A new company named Arm Candy has a winner tagline ‘Be Noticed’.

I saw their ad, loved the boldness of their tagline (the line under their logo) and went looking for their website.  My Sticky Website of the Month, August 2008.

Can you guess just what arm candy is?  We know eye candy is something luscious to look at be it a design, colour, a hunk, curves, or all of the above. A true feast for your eyes.  So what is Arm Candy, the business?

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For smart use of a domain name that is descriptive and ever so helpful in search engine visibility, Christ Church in Russell is centre stage July 2008 for my Website of the Month Award.

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The Bream Bay community website has smartly used target marketing in their promotion of their yearly Winter @ Waipu festivities. 

Smart because they use  short descriptive file name following their website URL in all their print ads.  

Such internet marketing techniques wins them recognition for Web Page of the Month June 2008. Congratulations.  Let’s look at what they did. Read the rest of this entry »

Being easy to navigate always earns my applause. Travelbug floats my boat when it comes to homepage navigation.  The two big needs of accommodation directories are satisfied immediately: location and availability.

The designers show they know about usability. Should do, Travelbug is the new venture into accommodation directory business from the folks at TradeMe.

I was so happy when I first laid eyes on that beautiful map of New Zealand smack dab in the middle of the homepage.   Read the rest of this entry »

My April 2008 Web Page of the Month Award goes to the very helpful, easy to use interactive map page of the Greater Blue Mountains Drive website. You don’t need to be in tourism to offer your customers help in finding you, complete with printable directions. Consider it giving great customer service.

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FundriaseOnline website came to my attention as I heard the feel good story of Mavis Davis willing to put his grit and sweat into the Ironman 2008 to riase money for Cystic Fibrosis, a condition impacting his best mate’s youngest son, Logan Webb, and of couorse whole family. Cool eh?!

Fundraising is historically hard to do. Good news. It’s now many degrees easier thanks to using internet technology.  We hear about lots of good folks doing special things to raise funds for good causes but often the collection of money or record keeping can be a pain.  Not so any longer. This site is the ultimate in easy, a great example for all website owners.

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New Zealand Pastel Artist of the Year, Kate Smith, of Canterbury runs a website worthy of notice. Short sharp succinct content gives a visitor a positive experience.  Plus a standout Contact page. Thus, my Sticky Website of the Month Award for February 2008 goes to Kate Smith Artist.  Take a look. Read the rest of this entry »

A website should create an instant look and feel that matches the business products, people and culture.  Fernz Eco Tours does just that.  The January 2008 Sticky Web Page of the Month recognises outstanding overall sticky Look and Feel.

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