DIY New Website Plan
DIY Search Engine Plan
DIY Website CheckUp
Online writers, whether newsletters blogs or websites, take heed of the recent Sherpa eyetracking research. The image shows online readers tire quickly of ads, called banner blindness. By the third viewing of a newsletter, readers ignore the familiar ad spaces and go straight to content. What does this mean to us blog and newsletter writers? Attention can be regained. Read the rest of this entry »
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July 2010 All moved into our new digs. Whew, that was an exciting 2 months! Now unpacking boxes. Please be patient. Soon I'll get back to providing SEM advice.
To Do List For You 1. Spend some time on your Analytics reports. What keywords are your visitors coming in on. Do you have enough for them? Make it EASY for buyers. 2. Do a formalised full website health checkup.
3. Set aside some reading time for Social Media. Choose one or more from my recent Social Media Reviews post.
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Trying SEO? (Search Engine Optimisation) Read my posts under the SEO category. Simple changes often bring huge improvements in ranking.
Subscribe My bi-weekly posts are my way to pass it forward. You too can maximise the Internet with Sticky Websites.
Cheers, Kath PS Ask any question, nothing is too silly. -
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Newsletter Readers Lose Attention
August 9th, 2008 Kath Posted in Content, Internet Marketing, Layout 2 Comments »
Website of the Month May 2008 Travelbug
May 21st, 2008 Kath Posted in Sector Websites, Navigation, Readability, Website of the Month, Layout No Comments »
Being easy to navigate always earns my applause. Travelbug floats my boat when it comes to homepage navigation. The two big needs of accommodation directories are satisfied immediately: location and availability.
The designers show they know about usability. Should do, Travelbug is the new venture into accommodation directory business from the folks at TradeMe.
I was so happy when I first laid eyes on that beautiful map of New Zealand smack dab in the middle of the homepage. Read the rest of this entry »
Cheat-Readers Thrive Online
September 2nd, 2007 Kath Posted in Readability, Layout No Comments »
So much to read, not enough time. That’s what drives me to cheat-read.
Skim, scan call it what you will. Cheat-read is what my 8th grade English teacher called it. She’d test for picky little details just to see if we read the whole thing.
I think many of got that early lesson because most people feel like they’re the only onces who skim a page and hate to admit it.
Guilt be gone. Research tells us we look for certain things that tell us to slow down… Read the rest of this entry »