Business Website Advice

 A devastation meal experience is a nightmare while a degustation meal experience is a treasured memorable experience.

Imagine being voted Luxury Travel Magazine’s Best Boutique Hotel Australia 2009 with a feature article all about you, along with the devastation meal experience you offer. Oh my gawd! Read the rest of this entry »

Go ahead, have a play. Google’s Street View is live and covering the streets of NZ.  Betcha can’t keep from exclaming to anyone in yelling distance “Oh, my word, you gotta see this!”  

Admittedly it seemed okay when I was researching my nephew’s street address in San Francisco to see how hilly it is. Will I be walking for exercise when I visit next May?

But when I typed in my own street address in New Zealand - little ol’ my street, in little ol’ my town, in little ol’ Northland.  In a word, freekie.  Read the rest of this entry »

Listen and learn how online storage can help your small business.   In this article I combine three of my favourites - technology that has real benefits for small business owners, Bob Dylan’s XM radio show and wise words against working too much.  Online storage is very very easy. This is just a glimpse to get you thinking how it can work for you.

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Online writers, whether newsletters blogs or websites, take heed of the recent Sherpa eyetracking research.  The image shows online readers tire quickly of ads, called banner blindness. By the third viewing of a newsletter, readers ignore the familiar ad spaces and go straight to content.  What does this mean to us blog and newsletter writers?  Attention can be regained.   Read the rest of this entry »

I am saying Affiliates can make you money, not will make you money. I set up my blog to give you tips yes, but also to model different Internet Marketing techniques for you. 

Here I explain a Internet Marketing buzz word, ‘monetize’ your website, meaning make some money on your website by using Affiliate Marketing techniques. 

You can become an affiliate and refer your customers to other businesses and earn a small commission fee on sales and/or set up an affiliate programe of your own and encourage other people to sell your products/services. Both are not new and getting easier and easier.  

A key to your success as an affiliate - in a word - traffic.  The more traffic you have on your website the more potential click throughs to your affiliate products, the more sales, the greater likelihood of meeting their minimum, etc etc. Read on.

First let me explain becoming an affiliate. Read the rest of this entry »

Sorry I’m a week late on this but better late than never. I highly recommend you see the positive power of ’social networking software’ at work.  May 10 was Pangea Day.

This is some of the good stuff blogs and sites like YouTube and Facebook etc can do. Spread goodwill. The theme is seeing the world through others’ eyes through film.  Here are a few clips.

Funny, alarming, clever, sensible, inspiring. Great antedotes for war and subprime failures.

Read the rest of this entry »

Website Content Solves Problems
All the content on your business website is all about solving your customer’s problem.

• Who makes designer clothes around Christchurch?
• Where can I stay on a farm in Otago…can I go tramping around a lake while I’m there? 
• Where can I get help with my GST?
• Who seels automatic garage door openers in Hamilton…Do they install?
• How do I breed Alpaca’s?
• Who is a good tax specialists in Kerikeri? 

Content is about their needs…your customer’s needs, not our needs. The questions they ask you hint at their problem. Read the rest of this entry »