Business Website Advice

E-newsletter marketing is about developing relationships with customers and potential customers. Here I discuss 5 elements necessary for a successful email marketing strategy. Avoid the huge waste of time that newsletters can be plus learn how you can clearly measure the effectiveness of your efforts.   Read the rest of this entry »

I was horrified (may that is too strong, perhaps dismayed) to find out how many small business owners are breaking the law.  Besides being a law breaker you run the risk of irking potential customers.

Rather, work to get that gold studded opt-in subscribers list.

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The nightmare of anyone putting in the time and effort to write an e-newsletter is having it erroneously end up in the Spam folder. It can be so frustrating.

Often it’s due to user error. We’ve used trigger words or formatting techniques that activate filters. Let the pros remind you of what to avoid and some truths on who is responsible.

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Better late than never. Get increased exposure and a choice backlink to your website. I’ve just joined Hotfrog, New Zealand Business Directory which started in June 2008.  You should too. Read the rest of this entry »

Increased numbers of Kiwi travellers are staying home for their holidays. Here are some tips to tempt them your way.

Think newsletter or a dedicated page on your tourism website.

Perhaps you form a tourism marketing alliance with a couple other providers. Read the rest of this entry »

Clients tell me they get bombared by agreessive directory promoters to pay heaps of money, $1000’s, to list in new directories. They promise huge numbers of visitors and tell you time is short, you have to beat your competitors who are buying premium listings which strategically places them at the top of sections.  You’ll loose out. 

I say most of the time this is hype.  Read the rest of this entry »

While increasing website traffic is on everyone’s mind, even more important is increasing conversion rates.  We want more buyers! 

I thought it timely to share with you my answer to a reader who asked for more info on the topic.  Here’s my answer. Read the rest of this entry »

You suspect the online directory you’re paying for is not sending you business. How could that be and how might you fix it. Read the rest of this entry »

Admit it. You would be curious to know if anyone was twittering about your business.  Here’s how to check. Read the rest of this entry »

Twitter has gained enough critical mass or reached the tipping point or whatever that stage is when we can’t ignore it any longer.

I’ll trial it for six months, now that I’ve read the post by Jo Couchman (@nzwebwoman). I knew I couldn’t keep my head in the sand much longer. (There must be twitter-lingo for my non-twitter-status, my mind wonders.) Read the rest of this entry »