DIY New Website Plan
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DIY Website CheckUpConsultants and trainers, start your own online school. Deliver your own educational and training material online. Moodle, open source software, is used around the world and has no license fees. It couldn’t be easier. Read the rest of this entry »
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July 2010 All moved into our new digs. Whew, that was an exciting 2 months! Now unpacking boxes. Please be patient. Soon I'll get back to providing SEM advice.
To Do List For You 1. Spend some time on your Analytics reports. What keywords are your visitors coming in on. Do you have enough for them? Make it EASY for buyers. 2. Do a formalised full website health checkup.
3. Set aside some reading time for Social Media. Choose one or more from my recent Social Media Reviews post.
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Trying SEO? (Search Engine Optimisation) Read my posts under the SEO category. Simple changes often bring huge improvements in ranking.
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Cheers, Kath PS Ask any question, nothing is too silly. -
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Create an Online School with Moodle
August 3rd, 2009 Kath Posted in Professional Services, Internet Marketing No Comments »
Business Websites Per Sector
September 25th, 2007 Kath Posted in Professional Services, Retail, Food Wine Growers, Tourism, Sector Websites No Comments »
Business Websites Have Special Needs
Web site visitors in tourism come with very different problems to solve than site visitors looking for gourmet relish. Do a good job at providing what they need to solve their problem and your’re on your way to creating a Sticky Website. Read the rest of this entry »
Directory Listings - Which ones?
September 20th, 2007 Kath Posted in Retail, Professional Services, Food Wine Growers, Tourism, Sector Websites, Increasing Traffic No Comments »
How to judge which directory to pay for a listing?
Typical Problem in All Types of Business - Tourism too.
From my experience with business owners, it’s common to be bombarded by directory companies sending emails offering deal discounts for urgent response and confusing statistics on how much traffic they get in your category.
All of that can be intimidating if not a bit misleading.
Simple answer - do a Google search for the ‘keyword search phrase’ your customers use to find your service or product. There is the answer to your question!
What directory is listed in the top 8 Google rank for your keyword search phrase? Can you afford NOT to be in that directory? If more than one you have to choose. Only if your own URL is there in the top 8, would you skip having a presence in that directory.
Tell me about your experience - any tricky email marketing that tempted you? Any first hand stories we can learn from? Post your comments below.