Business Website Advice

Business Websites Have Special Needs

Web site visitors in tourism come with very different problems to solve than site visitors looking for gourmet relish.  Do a good job at providing what they need to solve their problem and your’re on your way to creating a Sticky Website. Read the rest of this entry »

How to judge which directory to pay for a listing?

Typical Problem in All Types of Business - Tourism too.
From my experience with business owners, it’s common to be bombarded by directory companies sending emails offering deal discounts for urgent response and confusing statistics on how much traffic they get in your category. 

All of that can be intimidating if not a bit misleading.
Simple answer - do a Google search for the ‘keyword search phrase’ your customers use to find your service or product.  There is the answer to your question! 

What directory is listed in the top 8 Google rank for your keyword search phrase?  Can you afford NOT to be in that directory?  If more than one you have to choose. Only if your own URL is there in the top 8, would you skip having a presence in that directory.

Tell me about your experience - any tricky email marketing that tempted you?  Any first hand stories we can learn from?  Post your comments below.

Applause, applause to Marie Price, small business owner of Mighty Mushrooms for getting it right on the homepage. 

Within seconds of landing on the page anyone sees what the whole business is about - growing and supplying oyster mushrooms. 

Demonstrating the A+ process (Act, Analyse, Adjust),  Mighty Mushrooms just finished the Act stage, going live in July 2007.  The owner did her homework in planning a homepage that quickly told visitors what the business does.  No doubt about.  Read the rest of this entry »