Business Website Advice

Cache Date has gained a whole new meaning for me.  

You can use Cache Date to determine page authority. Previously for ‘authority’ or importance, I had focused mainly on the page’s Google ranking:  top 6 of page one the page carries the big stick of authority, at the end of page 5 means oblivion and is like spitting in the wind.

I admit to previously using Cached date only to see when the search engine bots might be back to notice SEO work I’ve done.  Most people including owners ignore the little blue link on a results list. 

Here’s another way to look at it.  Thanks to  Paul Teitelman of Search Engine People in the post 71 Technical Factors for Backlink Analysis Part 2

“In general, I prefer to see a fairly decent pagerank (1-3 depending on how far down the page is in the site architecture) with a good amount of both external and internal links (can’t stress this point enough). Obviously relevancy is a must, but a more telling signs of a pages’ authority is its cache date; within one week is great, 1-2 weeks is average, 2-3 weeks is just OK, and anything 3+ weeks isn’t very powerful.” -Paul Teitelman, of Search Engine People

Everyone wants a Cache Date of less than 1 week.  Go ahead, check out yours.

Where to find the Cache Date?  Google one of your ‘keyword search phrases’ or file name or other identifier and see what the ranking entry says.  Below I googled ‘free website advice’ as that is one of my ‘keyword search phrases’ I’ve optimised my blog around.  I opened the cache date to find 8 days.  Whew.  Some pages better, some worse but no main phrases were 3 weekers. Whew again.

 If 3+ weeks, get busy implementing my SEO advice in Guideliness. Download for free.  Do not overlook the importance of internal links.  Google rewards your helpfulness in sharing information.  Internal links means easy navigation.   

The backstory.  During Link Week I’ve been reading heaps on all sorts technical and obscure (to most) tidbits about website/blog links - external, internal and the coveted inbound links.   Talk about contradictory philosophies and political positioning by competing SEO firms in the northern hemisphere bigger ponds.  It’s been stimulating and entertaining - of course I have my own take on the topic suiting our NZ pond.

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