July 2010 All moved into our new digs. Whew, that was an exciting 2 months! Now unpacking boxes. Please be patient. Soon I'll get back to providing SEM advice.
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ROI Important When Using Social Media
Business owners want to know the time spent on Twitter, Facebook, et al is worth the effort.
I bet small business owners in New Zealand feel the same as the 2300 US companies surveyed by Marketing Sherpa Nov 09.
When the US business owners were asked their opinions on 8 challenges in 2010 to using social media, their answers were not unlike what I suspect we kiwi businesses would say.
Survey results cover attitudes on 8 challenges to using social media. By far, concerns about ROI is the major one. Marketing Sherpa provides permission for using their chart.
Good news is we can watch our website Analytics - Entry Pages - for proof that traffic came directly to URLs in our tweets or links we posted to Facebook entries.
ROI Message - it is not a waste of time to tweet. However, be good at it. You need to be planned and focused and not excessively self promotional, this is not TV time. Think keyword phrases along with your human interest tweets. Social media is about connecting real people to real people.
Marketing
Other related posts
- Update Directory Listings - April 29th, 2010
- Testimonials on Independent Websites - April 14th, 2010
- Social Media Book Reviews - March 27th, 2010
- Cache Date Importance - March 15th, 2010
- Social Media Success - March 6th, 2010
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February 17th, 2010 at 2:50 pm
Great blog thanks Kath.
It’s definitely got to be a reflection of New Zealand business sentiment. It’s the fear of the unknown and concern of spending valuable time on something so new and not knowing the potential benefits.
February 17th, 2010 at 5:02 pm
Yes yes Johnny I fully agree with you. Twitter and Facebook have taken off big time here in NZ with active communities in small places like Whangarei…and showing good support for the businesses. At this point I’d say ‘he who hesitates is…’ There’s plenty of time with some active kiwi small businesses taking the lead. Check my post or google on Social Media NZ and conference in Sydney dedicated to Soc Med NZ+ Aus. Wow. I need to buy lotto and go!
March 29th, 2010 at 9:54 am
Informative post that you have. I stumbled on a new one the other day. They look open , but very similar to linkedin.com with more of a social business directory look and feel. Nice clean interface though. It’s at Social Terrain.
March 29th, 2010 at 10:32 am
I had a quick look at Social Terrain you mentioned and find I need a proper intro to find the advantages to small businesses here. Fan pages on Facebook is an obvious advantage. If there is such on Social Terrain it needs to add it to the list of icons. Social Media is so much more than private person to private person. I’ll take a deeper look soon. Cheers, Kath
March 29th, 2010 at 10:34 am
I should add, how hard it must be for Social Terrain to climb the uphill battle to displace Facebook. Whew. Hats off to them. They’ve got to really educate us with reason(s) to migrate from the default FB.