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Google Analytics Lessons

Last week writing about increasing conversions I mentioned reducing your Bounce Rate and increasing Pageviews.  If you had to pause and wonder what I was talking about this post is for you. 

Here’s a fairly painless way of  increasing your understanding of the common terms used around website traffic reports, not just Google Analytics.  

Google offers free Conversion University. They do a very good job of presenting small chunks of info in not too technical terms.  It will help you think strategically when it comes to your website performance.  

Anything you do in this area of website ownership is smart business.

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