July 2010 All moved into our new digs. Whew, that was an exciting 2 months! Now unpacking boxes. Please be patient. Soon I'll get back to providing SEM advice.
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Website of the Month August 2008 Arm Candy
A new company named Arm Candy has a winner tagline ‘Be Noticed’.
I saw their ad, loved the boldness of their tagline (the line under their logo) and went looking for their website. My Sticky Website of the Month, August 2008.
Can you guess just what arm candy is? We know eye candy is something luscious to look at be it a design, colour, a hunk, curves, or all of the above. A true feast for your eyes. So what is Arm Candy, the business?
Arm candy = luscious designer handbags. Arm Candy the business: designer handbags for hire. Hire for a week, month or more. The cost to hire is $100s, to buy is $1000s.
I heard you gents moan. I’m not into handbags myself let alone designer ones. I carry the smallest possible when I must wear one.
You have to admit, the business name is great. Arm Candy. Thus their tagline - Be Noticed. That’s the point.
Searchable, no. Is the domain keyword rich for optimisation of the site, no. So what. How many people expect there to be such a service anyway? They’ll need to rely on offline ads to drive people to their website. Like they did me.
People would search for handbag hire (Google #1) or designer handbag (oops, unseen by Google).
The name works because it’s memorable and the tagline tells why you bother hiring a handbag - be noticed!
What makes a great tagline?
- Foremost, a tagline tells what the business is about. No doubt.
- Shows the personality or culture of the business.
- helps a small business, not just big corporates build brand awareness
Test your tagline by trying the reverse. The reverse cannot be true to any degree. The opposite of Be Noticed would be go incognito, or be forgettable. Not with a designer handbag you can’t.
Remember, send me your suggestions for web pages or websites you feel deserving of notice.
Other related posts
- Website of the Month November 2008 - Salamanderpoints Calculating Your Carbon Footprint - November 12th, 2008
- Website of the Month September 2008- Eco Accommodation Ora Ora - September 20th, 2008
- Website of the Month July 2008 Russell's Christ Church - July 23rd, 2008
- Web Page of the Month Award June 2008 Bream Bay - June 21st, 2008
- Website of the Month May 2008 Travelbug - May 21st, 2008
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September 29th, 2008 at 2:13 pm
Hi Kath,
I was just reviewing through our Google Analytics reports when I came across your website sending links to Arm Candy.
Thank you for your positive comments and choosing us as your website for the month of August!! My business partner Natalya and I have had a lot of fun putting the site together. We are really happy with the result and have had a lot of positive comments from prospective and existing clients alike.
Now I have your website at hand I will be using it to pick up some key tips for e-commerce. You have invaluable advice which we will be making the most of!!
Thanks again
Danya Urlich
Arm Candy
April 23rd, 2010 at 7:49 am
I always enjoy reading intelligent articles by an author who is obviously up to snuff on their chosen subject. I’ll be watching this post with much interest. Keep up the great work, till next time
May 16th, 2010 at 8:36 am
i know we think of ourself as done writers but some people dont. i also did a chart for this topic and i am sure you guys are going to love this
May 16th, 2010 at 10:40 pm
Nice to see some original content for once. I’ll subscribe to your rss feed to get future updates.