Business Website Advice

Sticky Website A+ Web Page of the Month award goes to Mark and Sue Hoyle for their brand new web directory idea, Pets-R-Welcome,  a directory dedicated to offering pet -friendly accommodation for holiday makers throughout New Zealand. Awesome. Let’s take a look.

Moving from Idea to Action
Applause to Mark and Sue Hoyle at Pets R Welcome for having a great idea and even more applause for putting it into action. Lots of us have ideas that never go any farther than the fun of being bantered around over a glass of Red. But you actually have moved the idea into the action stage. Wahoo for you!

Pets R Welcome is awarded the Sticky Web Page of the Month November 2007 for their achievement in:

• putting an idea into action, the first step in achieving an awesome sticky website
• being customer focused, offering a product that fills family needs
• analysis of the market place and filling a need
• retaining the human face in all the communication with both accommodation providers and directory users
• using a team approach with their web developer and designer.

Skilled web developer forms part of team
A bit of information here about Georg Stumpf, Russell Bay of Islands based web developer and web designer at ActiveWebNZ. He’s the very one in charge of the infamous continuously well-ranked bay-of-islands.co.nz directory that serves accommodation and tourism providers a big chunk of traffic each month.  Well done here Georg for creating a customised database to meet the Hoyle’s requirements.

Onward now to the next stages, analyse the traffic and search engine ranking. Then make adjustments. That’s the world of websites, we are always trying to improve.

Recommended reader action
Readers,  show your applause. We know it was a huge project to undertake. Look for the offline promotion in Pet Magazine coming soon. That should help reach their segment of the tourism market.

And, visit their directory.  Readers who love to travel with the family pet and you readers who are pet-friendly accommodation providers, you now have a new dedicated directory to make your life easier. You’ll be happy to make each others acquaintance.

Nominate a future award recipient.
 Go ahead…Make a Nomination  I never disclose how I come across the  site. Remember, you can nominate a page from your own site or one you’ve come across.  I focus on acknowledging improvement that has come from my recommended A+ process:  Act, Analyse, Adjust.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.