Business Website Advice

Sticky Websites are Easy to Read
Sounds simple. It’s basic website advice that too many sites ignore. Besides the actual font style - Verdana, Times New Roman, Arial etc - the size of the font makes a big difference to whether readers stay or leave.

Some websites allow you to adjust your font if you are far-sighted and need larger fonts for online reading. Seems that fewer website designers are using this option when they build sites. Many readers don’t think they can adjust the size.

Think about who your target website customers as you plan your website design. Are they most likely to wear reading classes. Not only that, consider lighting.

Consider the ambient lighting of the room your reader is mostly likely in. Is it an office with plenty of strong light? a poorly light home office? an Internet cafe while touring a new country?

All these factors dictate the default font size to make your website content easy to read and a website your reader wants to stay on - a sticky website.

Plus, font size helps determine the look and feel of a business website. Do you deliberately want an amateurish look, then use many different sizes and huge differences between the importances of the headings.

Do you want a professional sophisticated look to your consulting business website? Just as there are looks in fashion and interior design, so are their looks for website design.
Don’t succumb to fashion, for website reading you must think readability if you want a Sticky Website where visitors stay longer.

Are you cringing as you wonder how good your site is?

I suggest you bite the bullet and buy a Website Check Up I provide an easy to use DIY tool that doesn’t cost much, takes a hour or less and gives to a good indication of what changes might be needed, plus you have guidance on writing an Action Plan to send to your designer.

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