What’s Their Problem?
Website Content Solves Problems
All the content on your business website is all about solving your customer’s problem.
- Who makes designer clothes around Christchurch?
- Where can I stay on a farm in Otago…can I go tramping around a lake while I’m there?
- Where can I get help with my GST?
- Who seels automatic garage door openers in Hamilton…Do they install?
- How do I breed Alpaca’s?
- Who is a good tax specialists in Kerikeri?
Content is about their needs…your customer’s needs, not our needs. The questions they ask you hint at their problem.
Take action - keep track of the things people ask you. Then write or rewrite your website content to answer their questions.
Start here by writing the problem you think your customers have. If unsure, post a description of your business here my readers can help you out, me too.
Other related posts
- Copy Writing Nightmare - September 15th, 2009
- Google Street View Tips for Businesses - December 9th, 2008
- Online Storage - September 15th, 2008
- Newsletter Readers Lose Attention - August 9th, 2008
- Affiliate Partners Can Make You Money - June 4th, 2008
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September 2010 Officially Spring for the southern hemisphere. Yipee. Finally. Clean up your website as you would do your garden or home.
DIY New Website Plan
DIY Search Engine Plan
DIY Website CheckUp
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